Used with permission. CC: David Reece.
Once upon a time, word of mouth was the only way to get a message out.
Then advertisers and marketers and psychologists and lawyers and weasels and sharks and snake oil medicine show charlatan con-artist peddlers figured out how to use print and broadcast media to manipulate us en-masse.
We fell for it.
Recently, we took it back.
Here you go:
By the way, they're going to start doing it again. Are you ready?