Used with permission. CC: David Reece.
Once upon a time, word of mouth was the only way to get a message out.
Then advertisers and marketers and psychologists and lawyers and weasels and sharks and snake oil medicine show charlatan con-artist peddlers figured out how to use print and broadcast media to manipulate us en-masse.
We fell for it.
Recently, we took it back.
Here you go:
By the way, they're going to start doing it again. Are you ready?
Logging you in...
chewmadenew 19p · 781 weeks ago
Thanks
Jeffrey Holton 67p · 781 weeks ago
The gist of the YouTube video is a compelling and challenging response to those who say that social media tools are a frivolous waste of time. The reality is that they have already established themselves as a force for change. Look at the role that Twitter played a few months ago during the protests in Iran. Look at the rapid growth of Facebook, or the fact that technology *must* shift in order to account for a service that ships over one BILLION chat messages per day. They've CREATED new server architectures to meet a network demand that was unimaginable a decade ago.
That creates growth. Measurable, fiscal growth. On a huge scale.
And when it comes to advertising, what we've done is we've made *intentional*, *social*, mano-a-mano connections more influential and relevant and life-altering than the shenanigans of traditional marketing and advertising and commercials. We TALK about the things that we like*, and people make decisions based on that.
This isn't true just of products. It's true of politics, philosophy, attitudes, morals, preference (i.e., music, art, cuisine)... But the implications work in reverse, too. It's not just that the way we interact has forced corporations to shift how they do marketing, but it's also that the interactions in our very relationships (friendships) have become the standard commodity. This doesn't mean they've been compromised. It means their influence has been LEGITIMIZED. We suddenly have an opportunity to realize that the imperative to have more influence on others than they have on us means that we can protect ourselves from manipulation, and, hopefully, drive the trend of the majority not to become manipulators themselves. We can bring our friends along for the ride, driving new trends and propagating noble character traits on a scale we simply couldn't achieve before.
Those who post more get read more. Those who get read more have more influence. Those who have influence accomplish change and growth. We have a chance to do major good.
* Seehttp://jeffreyholton.blogspot.com/2010/01/your-br...
For you, the implications on evangelism are potentially huge. Protect your reputation, speak boldly, be credible, and others will listen.